- Moving to new countries/cities makes it hard to find specialists. who do African Hair
- Gaining access expert Haircare advice is tricky.
- Most people have a stylist/salon they always go to, but appointment booking is not automated even though the haircare needs are frequent.
Discover your next hairstyle, hairstylist and haircare.
The
Problem
Kinyozi is a digital Haircare Assistant, letting you automate and schedule your haircare needs, from booking an appointment with your Hairstylist, Discovering new Salons and Hairstylists and Styles, and Leveraging AI to get recommendations on keeping your hair healthy.
The
Solution
Business
Objectives
Places like Kenyatta market and Salon chains like Ashleys are home to stylists from all walks of life, their contribution generating up to hundreds and millions of dollars annually. Many of these workers are in the informal sector of which,
only 28% consist of women. Kinyozi provides an opportunity for a range of new stylists to gain access to clients.
Apps such as Braiding Nairobi addresses this problem however Kinyozi proposes an extention on that solution.
There are a range of opportunites for business that Kinyozi can leverage:
- Revenue from commission on booking fees
- Advertising opportunity and further exposure for Hair products such as Darling
- Freemium model for clients to access premium features such as personalised AI Haircare assistant.
User Research
I have been working on this project for a few years while I built my skills in Software Development. I restarted with a survey that was sent to friends and family asking them about their current haircare process.
UserPersonas
Wireframes
Based on the results, I got started on brainstorming a solution that would solve the problems of most of these participants, identifying problems and opportunities for features.
Mockups
Design System
FeatureList
- Authentication
- AI Haircare Assistant
- Appointment Booking
- Search
SEARCH & EXPLORE SELECTIONS
A user has the opportunity to search through Kinyozi's catalog of registered and rated Stylists and Salons.
BOOK AN APPOINTMENT
One of the most important feature for many of the survey participants, and one can do this from their dashboard.
*The user can also select their hair bundles from the app, which will be available to them based on whatever the stylist claims she has available to her.
AI HAIRCARE ASSISTANT
This haircare assistant feature was the driving force of the app, in truth in order to understand the current tech climate, however the recomendations will be driven largely by advice collated from specialists.